![]() ![]() Look where others aren’t looking: Have a passion for your work and prove yourself as a leader.It helps the company and individuals focus on a common goal. ![]() Everything starts with vision and values. By making tough and sometimes uncomfortable decisions, ensures your teammates will respect you in the longer run. Rip off the Band-Aid: Don’t be afraid to do the right thing even if it’s unpopular or not accepted easily.Thus, Vimeo transitioned from a video company that invested in content to becoming a technology company that invested in creators following an acceleration in the company’s growth.įollowing are some of the critical lessons Anjali shares which she learned during the first 90 days of becoming a CEO: But as the content price rose from millions to billions, it became difficult for Vimeo to compete with big giants thus, it decided to change its business model to Software-as-a-Service (SAAS), whose market value exceeded $76 million by 2020. Vimeo primarily worked with creators of high maintenance and was more focused on content creation. She brought about some radical changes in the first 90 days after becoming the CEO. Her journey after becoming CEO wasn’t easy it was a pretty challenging and pivotal journey as the market was flooded with many competitors for Vimeo. Later on, she went on to pursue MBA from Harvard Business School.ĭuring the initial days of her career, she tried everything from being a toy buyer, marketing diapers online to investment banking, after which she found a job at Vimeo as a Marketing Director in 2014, and later, went on to become the Head of Global Marketing in 2015 and finally CEO in July 2017. Sud was born in 1983 in Michigan as a daughter of Indian immigrants. A woman who faced rejection from every single investment bank, who was once told that she doesn’t possess the personality to be a banker, went on to become the CEO of Vimeo – the world’s largest ad-free open video platform out there. ![]()
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